Luxury Daily, November 14, 2012 – Millennials increase intent to purchase luxury goods, baby boomers less viable: Accenture
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W anniversary issue boasts 105pc year-over-year ad page increase
Luxury marketers and retailers such as Chanel, Christian Dior, Marc Jacobs, Salvatore Ferragamo, Saks Fifth Avenue, Neiman Marcus and Louis Vuitton helped to boost the much-hyped 40th anniversary collector’s edition of Condé Nast’s W up 105 percent in ad pages from the year-ago period.
Luxury Daily, November 9, 2012 – Zegna engages savvy male consumers through Google+ campaign
Bergdorf Goodman reaches affluent homes via holiday catalog
New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience.
Tailor social strategy to one stage in customer journey: Forrester exec
NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
Chanel, Yves Saint Laurent, BMW and luxury voting – News briefs
Today in luxury marketing – Chanel No. 5 could be banned despite Brad Pitt’s outstanding performance; Actor named to play Yves Saint Laurent in upcoming film; Luxury carmaker BMW starts to feel industry pain; Voters get luxury treatment at Bel Air Hotel.
Young Hollywood holds immense star power for luxury brand ambassadorship
Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men’s fragrances spurred an instant media frenzy and experts agree that tapping young Hollywood is an effective way to market a fragrance at this time.
Luxury Daily, November 5, 2012 – Young Hollywood holds immense star power for luxury brand ambassadorship
Estée Lauder, Lancôme sweep up competitors on digital: L2 Think Tank
Estée Lauder and Lancôme are being lauded for their digital savvy in the beauty sector as the only two brands to receive a genius ranking on the L2 Think Tank Digital IQ Index: Beauty.
Luxury Daily, October 31, 2012 – Luxury retailers transform Twitter to post-storm customer care hub