Top 10 luxury brand social videos of Q4
Luxury marketers tapped into their creative side while targeting brand enthusiasts through artistic, lifestyle-oriented social videos during the last quarter of 2012.
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Aventura Mall targets affluent locals, travelers via new glossy magazine
South Florida’s Aventura Mall is upping its lifestyle efforts via a new annual glossy magazine called “Styled” that features luxury advertisers and fashion content.
Luxury Daily, December 18, 2012 – Last-minute luxury: Service, personalization to generate final holiday purchases
Luxury Daily, December 17, 2012 – Mercedes channels Santa Claus’ good list in multichannel holiday push
Louis Vuitton, Saint Laurent Paris push holiday sales via January Vanity Fair
Luxury marketers such as Louis Vuitton, Christian Dior, Rolex, Saint Laurent Paris and Cartier are continuing to push for holiday and post-holiday sales among the pages of the comedy-themed January issue of Condé Nast’s Vanity Fair.
Taking a brand out of the luxury universe
When a brand cannot or no longer wishes to respect the constraints of the chosen business model, whether for reasons external to the company or internal reasons, it is time to consider leaving luxury before it is too late.
WSJ. Magazine boasts 73 percent increase in fashion, luxury ad pages
WSJ. Magazine is ending the year with a 27 percent ad page increase year over year, with the December issue boasting a 73 percent increase in fashion and luxury pages compared to last year’s edition.
Tiffany & Co., De Beers gain double exposure through W December issue, gift guide
Tiffany & Co., De Beers, Valentino, Movado and other luxury advertisers are gaining double the exposure through the December issue of Condé Nast’s W via advertisements in the Gift Guide supplement.
Dolce & Gabbana, Ralph Lauren give final holiday push in December Vogue
Luxury marketers such as Dolce & Gabbana and Ralph Lauren took out four-page advertisements in the front-of-book portion of the December issue of Condé Nast’s Vogue likely to round out existing holiday efforts.
Architectural Digest 10pc yearly ad page increase telling of power in print
Condé Nast’s Architectural Digest is rounding out 2012 with a 10 percent ad page increase over last year with the December issue on its own boasting a 15 percent ad page increase in comparison to the year-ago period.