Starwood targets baseball enthusiasts via Chicago Cubs partnership
Starwood Hotels & Resorts is targeting baseball enthusiasts through a new partnership that makes it the official hotel of the Chicago Cubs.
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PPR, Mercedes, BMW and London retailers – News briefs
Today in luxury marketing – PPR closer to investing in Christopher Kane?; Record-breaking Mercedes “on a roll” in U.S.; BMW India posts flat 2012 sales at 9,375 vehicles; Bond Street’s space squeeze drives London shops upstairs.
Luxury Daily, January 9, 2013 – Richemont watch win is not the end of the luxury counterfeit battle
Saks drives post-holiday foot traffic via beauty month offers
Department store chain Saks Fifth Avenue is driving post-holiday foot traffic with daily beauty offers through this month.
Luxury Daily, January 4, 2013 – What is the up-and-coming social strategy for luxury marketers?
Luxury marketers seize fresh start in January W magazine
Luxury marketers such as Christian Dior, Rolex, Chanel, David Yurman, Marc Jacobs, Cartier, Louis Vuitton, Roberto Cavalli and Hublot are getting a fresh start for the new year in the January issue of Condé Nast’s W magazine.
Luxury Daily, January 2, 2013 – Louis Vuitton pushes spring/summer line with paper doll cutouts
Louis Vuitton, Rolex target affluent post-holiday shoppers via Town & Country
Louis Vuitton, Rolex and other luxury marketers are targeting affluent post-holiday shoppers in the January issue of Hearst’s Town & Country magazine.
Do luxury brand Pinterest gift guides drive sales?
Luxury marketers such as Bergdorf Goodman, Saks Fifth Avenue and Gucci recently pushed gift guides via social inspiration site Pinterest to spark interest in their products among female users. But has this boosted holiday sales?
39pc increase in luxury watch searches prompts optimism for Chinese luxury market: report
China-based searches for high-end watch brands increased 39.3 percent during the first half of 2012 compared to the year-ago period, proving that interest in luxury remains strong, according to a new report by Digital Luxury Group.