Marc Jacobs answers consumer calls with new ecommerce presence
Fashion designer Marc Jacobs will this month jump onboard with other luxury brands and begin selling on its Web site, a good 10 years after many peers began the practice.
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Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps
Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.
SMS case study – Columbia College
See how Jacksonville, FL-based Columbia College used SMS to generate leads from traditional media.
Mobile Marketer Daily, July 31, 2008 – Dolce & Gabbana mobile campaign gets 10 percent click-through
Leading luxury brand Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network.