Fendi, Chanel and other luxury advertisers are staying top of mind among their target audience with multi-page advertisements in the March issue of Condé Nast’s Tatler magazine.
Within the universe of symbolic brands, Icon Brands become the carriers of universal values and stories that they express through a range of products characterized by instantly recognizable and iconic codes.
Social media has helped New York Fashion Week evolve into a global event and now plays an integral role for luxury marketers to engage their audience during the shows.
Email is one of the most effective mediums where luxury marketers can test their audience’s reaction to design changes, experts say. But as with all digital efforts, it is essential that any new ideas reflect the 360-degree brand experience.
French fashion house Louis Vuitton is showing off its Mini Icons collection in an upbeat social video that depicts the handbags in use by stylish women during springtime in Paris.
Chanel, Dolce & Gabbana, Gucci, Christian Dior and other luxury advertisers are pushing their new spring/summer collections along with fragrances in the February issue of Condé Nast’s Vogue.
