Luxury Daily, Jan. 19, 2011 – Lexus displays brute strength of vehicles via multifaceted marketing campaign
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Worldwide spending patterns are shifting: study
As income levels improve, there is a clear and consistent shift in the types of products and services consumers buy globally and luxury brands should take note, according to a study by Credit Suisse.
How should luxury brands prepare for Valentine’s Day?
Although some affluent consumers see Valentine’s Day as a chance for jewelry and candy companies to make money, luxury brands think outside of the proverbial chocolate box in order to reap the benefits of star-crossed lovers and their wallets.
Understanding cultural differences key for global marketing
Most luxury brands have trouble finding the happy medium between personalizing advertising while at the same time reaching a large enough audience to reap the most benefits.
Gucci, LVMH, Hermes and Maserati – News briefs
Today in luxury marketing – Chris Evans for Gucci Guilty Pour Homme fragrance; LVMH crosses threshold of 20pc of Hermes shares; Maserati’s US sales rise 48pc, driven by GranTurismo convertible.
What is the growth trajectory for mobile advertising?
Clearly, while the growth in mobile advertising is impressive, the mobile ad market in the U.S. remains immature and modest in size.
Shiseido’s Cle de Peau Beaute signs new face for brand advocacy
Cle de Peau Beaute has announced that actress Amanda Seyfried is the new spokeswoman and face of the brand.
Burberry, Aston Martin and mcommerce – News briefs
Today in luxury marketing – Burberry sales growth slows amid China push; Next Aston Martin will be a luxury subcompact.
Luxury brands must allocate more budget to online advertising: panelist
NEW YORK – Luxury brands must invest much more heavily in online advertising or find themselves out of touch with the young consumers.
Conde Nast’s W rebrands to target broader advertiser base
Conde Nast’s W Magazine is undergoing a massive rebranding effort that includes a shift in focus and a revamped Web site to attract new advertisers.