Why marketing programs should begin with mobile
While mobile has been held as the promising new medium, it has really been applied somewhat as an adjunct to most brands’ main marketing programs.
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Why apps will reign in the era of content
While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel – the browser. Not so now.
Lost in translation: How luxury brands can break language barriers
Luxury brands are on an ongoing quest to distribute a unified message worldwide to consumers, and have everyone be able to understand it. Without damaging the brand’s particular heritage and culture, how can this happen?
Aston Martin transforming itself into global lifestyle brand
British automaker Aston Martin is looking to further develop itself as a global lifestyle brand and is using mobile to appeal to an international audience.
Tod’s extends commitment to design with Salone del Mobile exhibit
Leather goods manufacturer Tod’s is targeting affluent consumers with an exhibit at the 2011 Salone del Mobile that explores the craftsmanship and the collaboration between the brand and the annual furniture exposition.
Four Seasons targets spring travelers with three-for-two nights offer
The Four Seasons Amman, Jordan’s spring 2011 holiday package offers a complimentary third night to travelers, meant to increase the number of days guests spend making purchases at the hotel’s bars, restaurants and spa.
Application-testing mantras for marketers
Mobile communications at the level of mass adoption that the market is seeing requires comprehensive testing to ensure that the apps are market-ready prior to launch.
Donna Karan incorporates SMS into mobile app to encourage usage
Donna Karan has integrated SMS push notifications into its mobile app to engage consumers even when they are not using the application.
Hublot to increase brand awareness through Alpine World Ski Championship
Hublot, the official timekeeper of the 2011 FIS Alpine World Ski Championship, hopes to build brand awareness through the televised event.
Aston Martin implements new design software, stabilizes productivity
Aston Martin is standardizing its global sports car development process by using new product lifecycle management software to aid computer design, increase productivity and let brand engineers and designers collaborate more easily with each other in the field.