Ralph Lauren, Louis Vuitton target cultured readers of Tatler
Ralph Lauren, Louis Vuitton and other luxury marketers are seeking out the affluent, cultured readers in the April issue of Condé Nast’s Tatler magazine.
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Rolls-Royce, Bentley target yacht aficionados in annual Burgess magazine
Rolls-Royce, Bentley, Graff and other luxury advertisers are targeting ultra-affluent yacht aficionados in the annual edition of Burgess Superyacht Living & Style Magazine.
Luxury Daily, March 13, 2013 – Chanel flaunts timeless relevancy in jacket film
Luxury Daily, March 6, 2013 – Gucci pushes 1953 horsebit loafer collection via cross-channel marketing
Chanel, Hermès target stylish jetsetters via March/April Departures
American Express Publishing’s Departures saw a 12 percent jump in ad revenue for its March/April issue since the year-ago period with Chanel, Hermès, Bottega Veneta, Christian Dior, Patek Philippe and other luxury advertisers taking out pages in the book.
Bergdorf flaunts men’s, women’s spring collections in magazine mailer
New York department store Bergdorf Goodman placed an eight-page spread for its new Christian Dior boutique among other luxury advertisements and editorial content in its spring collections print magazine that was mailed out to customers.
Luxury Daily, March 1, 2013 – Is US hiatus for Fashion’s Night Out a setback for luxury marketers?
Louis Vuitton, Zegna push menswear in second M magazine issue
Ermenegildo Zegna, Hugo Boss, Christian Dior, Canali, Louis Vuitton and other advertisers took out pages in the second issue of Fairchild Fashion Media’s male-targeted M magazine with actor Tobey Maguire on the cover.
Neiman Marcus, Nordstrom parade spring collections via multiple Vogue ad pages
Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.
Luxury Daily, February 26, 2013 – Hermès boosts spring sporting campaign via interactive microsite