Luxury Daily, July 12, 2011 – Rebecca Minkoff, Botkier team up with CFDA, eBay to fight fakes
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Driving factors behind mobile advertising growth
Globally, brands and advertisers have woken up to the significance of the mobile medium and are now looking to actively engage with audiences via this direct route.
Amex exec: Luxury market has new, influential consumer base
NEW YORK – The luxury market is back, and with a new influential consumer base, according to American Express Business Insights data.
Bloomingdale’s spreads shipping capabilities to 91 countries
Upscale department store chain Bloomingdale’s is joining its competitors and wooing foreign consumers by offering international shipping to 91 countries.
Lincoln looks to up its luxe factor through Hearst ad series
Lincoln has partnered with magazine publisher Hearst to launch an interactive advertising campaign series that aims to push the brand into the ranks of luxury automakers.
BRIC markets key for luxury rebound: BCG
With U.S. consumers hesitant to start spending again, luxury brands should focus their marketing efforts in emerging markets, such as China, Brazil, Russia and India, according to a study by Boston Consulting Group.
Is the luxury footwear arms race on?
With the recent acquisition of luxury footwear company Kurt Geiger by Jones Group following the sale of Jimmy Choo to Labelux last month, the two massive conglomerates are being presented with new opportunities that rival fashion empires LVMH and PPR.
Jimmy Choo, Prada and Diane von Furstenberg – News briefs
Today in luxury marketing – Labelux Group acquires Jimmy Choo; Prada, retailers seek billions from Hong Kong; Diane von Furstenberg opens store in SoHo.
May 19, 2011 – Harrods breaks first mobile app to drive store traffic
Maintenance of customer relationships key concern at Luxury Interactive conference
The chief expectation for attendees at the Luxury Interactive Conference: Integrating Your Marketing and Branding Strategies Globally May 24-25 are case studies of luxury brands whose examples will help the industry to more effectively navigate in the future.