The number of Internet searches in Brazil for luxury automotive brands rose 68 percent in 2012 with Audi, BMW, Mercedes-Benz and Range Rover in the lead, according to a new report from Digital Luxury Group.
Chanel, Gucci and other luxury advertisers are pushing their fragrances with famous faces in the May issue of Condé Nast’s Vanity Fair.
Luxury marketers pushed their new collections and brand identities through social videos during the first quarter of 2013.
French fashion house Saint Laurent Paris is sparking consumer curiosity with rock music icons in its latest rebranding efforts to distance itself from its former identity as Yves Saint Laurent.
New York department store Bergdorf Goodman is flaunting its fashion savvy in the latest niche catalog that shows its range of designer shoes, jewelry and bags.
London department store Harrods is tapping consumers’ holiday spirit for events that encourage foot traffic right before Easter Sunday.
Giorgio Armani and Gucci have prominent advertisements for their fragrances in the April issue of Condé Nast’s W, but upped exposure by placing apparel ads as well.
Burberry, Louis Vuitton and Chanel are the most tech-savvy fashion marketers in China, but the category as a whole must catch up with consumers’ digital demands, according to a new report from L2 Think Tank.
