In a reverse-psychology move, hotel chain Ritz-Carlton is now asking its guests to let the brand “stay with them” through a brand platform revitalization that will include video, artwork, a Web site relaunch and new mobile projects.
Hotel chain Four Seasons is highlighting its environmentally-conscious and socially-responsible properties via targeted newsletter and digital magazine articles to loyal guests.
Jeweler and watchmaker Chopard is choosing digital and product marketing for its inaugural sponsorship of the Mille Miglia North America Tribute.
In 2011 unit sales of smartphones and tablets will exceed those of PCs, laptops and netbooks for the first time.
German automaker Audi is upping its social media presence, looking to attract more followers and building the hype surrounding its latest limited-edition model through a week-long video series.
Hotel chain Four Seasons is marking its 50th anniversary with multiple volunteering options that allow guests to give back to local communities while travelling luxuriously.
Italian fashion house Bottega Veneta is targeting younger, aspirational consumers by highlighting its first fragrance, Eau de Parfum, with an artistic video on its digital pages.
Going mobile and engaging your audience anywhere and anytime is not about extending an Internet Web site to a mobile Web site and onward to a mobile app.
British shoemaker Jimmy Choo launched a new handbag line with a behind-the-scenes documentary to hook curious affluent buyers.
Apparel and accessories designer Alexander Wang chose a unique platform to release his latest campaign video – on the walls of New York buildings.
