Net-A-Porter targets party-goers in new online, mobile segmented push
Net-A-Porter is reaching out to a distinct segment of consumers with the appearance of its Party Boutique within its digital magazine.
Net-A-Porter is reaching out to a distinct segment of consumers with the appearance of its Party Boutique within its digital magazine.
Today in luxury marketing – Porsche curbs Facebook threat, shields itself against spying; Net-A-Porter snaps up Koodos.com.
Online retailer Net-A-Porter.com has been making big moves in the realms of mobile and social media leading up to this week’s Fashion Week festivities.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
The French fashion brand and hospitality group are launching a “pop luxury” lifestyle experience.
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The global consulting firm predicts mid-single-digit rates will play out in the region over the next 12 months.
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The Scottish whisky maker is marking a major milestone with new content.