Mercedes joins contemporaries in subscription-based ownership model
German automaker Mercedes-Benz is joining the onslaught of marques who are looking to adhere to new consumer lifestyles with a subscription-based model.
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Mercedes expresses characterizations of its brand through visuals
German automaker Mercedes-Benz is putting visualizations to the words that describe and make up its brand in a new multi-tiered campaign.
Gucci, Facebook, Penske, LVMH, Bentley and Mercedes-Benz – Live news
Luxury Daily’s live news from April 10 – Gucci to debut limited collaboration collection with Ignasi Monreal; Facebook will crack down on advertisers’ access to user data in wake of scandal; Penske Media continues global expansion via brand licensing agreements; LVMH opens luxury startup accelerator program at Paris’ Station F; Bentley to build largest solar-powered carport at factory headquarters; Mercedes-Benz helps customers find the perfect match.
Day’s wrap: Gucci, Facebook, Penske, LVMH, Bentley and Mercedes-Benz
Luxury Daily’s live news from April 10 – Gucci to debut limited collaboration collection with Ignasi Monreal; Facebook will crack down on advertisers’ access to user data in wake of scandal; Penske Media continues global expansion via brand licensing agreements; LVMH opens luxury startup accelerator program at Paris’ Station F; Bentley to build largest solar-powered carport at factory headquarters; Mercedes-Benz helps customers find the perfect match.
Mercedes-Benz helps customers find the perfect match
Mercedes-Benz Cars UK is promoting its Approved Used vehicles through a lighthearted short film that explores the difficulty of finding a perfect match.
Nordstrom, LVMH, Tag Heuer and Mercedes – News briefs
Today in luxury – Nordstrom opening a New York store as other retailers close theirs; LVMH backs luxury start-ups; Tag Heuer connected modular 45 luxury kit receives Red Dot award; Mercedes prepares electric equivalent to its S-Class luxury sedan.
Moncler, Artemest, Mercedes, Sotheby’s and Shiseido – Live news
Luxury Daily’s live news from March 29 – Moncler puts lens on spring dressing in photo project; Artemest looks toward growth with $5M investment; Mercedes-Benz Canada establishes award for female visionaries; Sotheby’s rewards employees with share ownership; Shiseido incorporates tech touches into travel retail.
Day’s wrap: Moncler, Artemest, Mercedes, Sotheby’s and Shiseido
Luxury Daily’s live news from March 29 – Moncler puts lens on spring dressing in photo project; Artemest looks toward growth with $5M investment; Mercedes-Benz Canada establishes award for female visionaries; Sotheby’s rewards employees with share ownership; Shiseido incorporates tech touches into travel retail.
Mercedes-Benz Canada establishes award for female visionaries
Mercedes-Benz Canada is partnering with the Women’s Executive Network (WXN) to honor women who are up-and-coming leaders.
Balenciaga, Mercedes, CFDA and Goldman Sachs – News briefs
Today in luxury – Balenciaga to open store on Milan’s Via Montenapoleone; Tailoring the Mercedes-Benz G-Class to the modern age; Naomi Campbell to receive CFDA Fashion Icon Award; Goldman Sachs takes its homegrown talk show to a wider audience.