Sentient Jet seeks equestrian enthusiasts with polo partnership
Private aviator Sentient Jet is integrating into the fan base of another sport this season at the International Polo Club in Wellington, FL.
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Sentient Jet signs on for season with hockey team
Private aviator Sentient Jet is teaming with the National Hockey League’s Nashville Predators to accommodate the premium partners of the team.
Sentient Jet offers holiday card for new members
Directional aviation company Sentient Jet is looking to lure new travelers this holiday season with a limited-edition jet card.
Sentient Jet turns to thoroughbred racing for brand recognition
Directional aviation company Sentient Jet will return to its partnership with the Breeders’ Cup, an international stage for Thoroughbred racing.
Delta Air Lines’ stake in Wheels Up takes on NetJets in hot private jet travel market
The deal solidifies Wheels Up’s place at a time for what’s shaping up to be a three-way fight with directional aviation – Sentient, Flexjet and PrivateFly – and Vista Global’s VistaJet and XO as they seek to challenge NetJets, which is the dominant player.
Sentient shows art appreciation through Sotheby’s partnership
Private aviation firm Sentient Jet is extending its member benefits into the arts through an affiliation with auction house Sotheby’s.
Stratajet uses technology to cut customer costs, but keeps exclusivity
A new private jet-booking platform is emerging on the scene, valuing technology to help combat waste within the industry, but hoping not to sacrifice luxury.
Hawker, NetJets target ultra-affluent travelers in Jetset magazine
Hawker Beechcraft, NetJets and other private aviation companies are targeting ultra-high-net-worth travelers in the September/October issue of affluent lifestyle magazine Jetset.
OneSky Flight acquires Halo Aviation, expanding offerings, global operations
OneSky Flight, the parent company of private aviation firms Flexjet and Sentient Jet, has acquired Halo Aviation, a helicopter transportation services provider in the United Kingdom.
Kentucky Derby attracts luxury marketers and affluent clientele alike
Longines, Grey Goose and Sentient Jet are just a few of the luxury marketers who are looking to rope in the flock of affluent consumers who are attracted to horse racing.