Michael Kors brings shoppers into new homes

Published: May 9, 2019

Capri Holding’s flagship brand Michael Kors is leaning into experiential retail in an environment meant to make shoppers more comfortable with two new concepts.

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Burberry is 2018 Luxury Marketer of the Year

Published: December 21, 2018

British fashion house Burberry is Luxury Daily’s 2018 Luxury Marketer of the Year for its thorough brand transformation under the direction of newly appointed chief creative officer Riccardo Tisci.

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British luxury brands eye US with Brexit looming

Published: November 8, 2018

“The British are coming!” That was the shout heard round New York recently as a delegation of 18 British luxury brands converged in the United States’ luxury capital to talk luxury, British-style.

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Top 10 multichannel efforts of Q3 2018

Published: October 10, 2018

Luxury brands’ campaigns today are hardly ever centered on a single channel, as consumers’ fragmented content consumption habits necessitate a cross-platform approach.

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Bridging online, offline key to selling luxury experience: Walpole

Published: October 2, 2018

While the majority of luxury purchases still take place offline, millennials buy 58 percent of their high-end goods via digital channels, making ecommerce and in-store technology key to reaching the next generations of luxury consumers.

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