Monobrand stores – Luxury Memo special report
As ecommerce becomes a greater part of the luxury retail ecosystem, the monobrand boutique’s role is evolving.
As ecommerce becomes a greater part of the luxury retail ecosystem, the monobrand boutique’s role is evolving.
Capri Holding’s flagship brand Michael Kors is leaning into experiential retail in an environment meant to make shoppers more comfortable with two new concepts.
British fashion house Burberry is Luxury Daily’s 2018 Luxury Marketer of the Year for its thorough brand transformation under the direction of newly appointed chief creative officer Riccardo Tisci.
British fashion house Burberry says its strategy to reposition itself under chief creative officer Riccardo Tisci’s vision has seen a positive response.
“The British are coming!” That was the shout heard round New York recently as a delegation of 18 British luxury brands converged in the United States’ luxury capital to talk luxury, British-style.
Luxury brands’ campaigns today are hardly ever centered on a single channel, as consumers’ fragmented content consumption habits necessitate a cross-platform approach.
While the majority of luxury purchases still take place offline, millennials buy 58 percent of their high-end goods via digital channels, making ecommerce and in-store technology key to reaching the next generations of luxury consumers.
As British fashion label Burberry has undergone a number of dramatic changes since chief creative officer Riccardo Tisci has taken over, his first fashion show is debuting with an extensive approach to marketing in streetwear style.
British fashion house Burberry is teasing chief creative officer Riccardo Tisci’s first collection with a flagship makeover.
British perfume house Penhaligon’s is taking customers on a tour of the secret side of London in a new campaign.