Top 10 multichannel efforts of Q3 2018
Luxury brands’ campaigns today are hardly ever centered on a single channel, as consumers’ fragmented content consumption habits necessitate a cross-platform approach.
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Bridging online, offline key to selling luxury experience: Walpole
While the majority of luxury purchases still take place offline, millennials buy 58 percent of their high-end goods via digital channels, making ecommerce and in-store technology key to reaching the next generations of luxury consumers.
Burberry uses guerrilla marketing tactics to celebrate Tisci’s takeover
As British fashion label Burberry has undergone a number of dramatic changes since chief creative officer Riccardo Tisci has taken over, his first fashion show is debuting with an extensive approach to marketing in streetwear style.
Burberry marks Riccardo Tisci’s debut in bricks-and-mortar
British fashion house Burberry is teasing chief creative officer Riccardo Tisci’s first collection with a flagship makeover.
Penhaligon’s explores London’s underground secrets with tours
British perfume house Penhaligon’s is taking customers on a tour of the secret side of London in a new campaign.
Mandarin Oriental unveils plans for second London property
Mandarin Oriental Hotel Group is expanding its footprint in London with the upcoming opening of a hotel and branded residences in the city’s Mayfair district.
Mulberry eyes further global ambitions as international sales rise
British fashion label Mulberry’s retail sales grew 2 percent in the six months ended Sept. 30, driven partly by an increase in full-price transactions.
Learnings from China’s Golden Week and how to prep for next year
For Mainland Chinese consumers, it really is what shopping is all about – they want to be taken on a journey, told a story. An impressive array of stores is no longer enough.
State of in-store retail – Luxury Memo special report
The in-store experience has traditionally been central to the luxury shopping journey, but threats such as falling foot traffic and changing consumer behavior are eroding bricks-and-mortar retail’s position.
State of in-store retail – Luxury Memo special report
The in-store experience has traditionally been central to the luxury shopping journey, but threats such as falling foot traffic and changing consumer behavior are eroding bricks-and-mortar retail’s position.