As conversion rates on social buy buttons remain low, there has been a slight increase due to updates to user experiences, inspiring Pinterest to majorly tweak its for-business capabilities on mobile and desktop.
Research has revealed the extent of Pinterest’s commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.
British heritage brand Burberry is demonstrating the importance of beauty personalization as it introduces its latest mascara.
Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.
With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.
Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know.
Pinterest’s recent move to open its ad platform to all brands has the potential to significantly disrupt budgets this year, especially among marketers seeking to test direct response advertisements and target forward-looking mobile users.
The new feature allows Pinterest users on iOS to search for specific products to buy. The addition to the app brings the social platform into the forefront of mobile commerce, and gives Amazon and Etsy a significant competitor in the space.
Department store chains Neiman Marcus and Nordstrom are expanding their mobile commerce capabilities as launch partners for Pinterest’s upcoming Buyable Pins feature.
Italian jeweler Buccellati is hosting a creative contest on Pinterest with American actress Kelly Rutherford.
