Armani encourages cross-generational dialogue with ‘Parent Talks’
The label’s luxury childrenswear line exists alongside a set of universally resonant accounts about family in a new season of the branded content series.
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What’s holding luxury back from investing in China?
As COVID-19 continues to keep borders shut, why are more Western companies not eyeing local Chinese market leaders for a strategic route in, and where are the big success stories?
What are the vulnerable luxury sectors in China?
If luxury brands grasp only one takeaway from 2020, it should be that tastes are changing, and many could get burned.
India’s luxury market in the shadow of COVID-19
India’s luxury market may not be as big as China’s or most European countries, but its growing list of billionaires and millionaires is impressive. So how has the COVID-19 coronavirus pandemic affected the Indian market for luxury goods and services?
Luxury brands flaunt goods for Father’s Day gifting
With Father’s Day gifting sales expected to reach a record this year, luxury brands are inspiring consumers to treat the dads in their lives with everything from fashion to fragrances.
Bally highlights personal style in activation with Vogue
Swiss apparel and accessories label Bally is touting its new Cecyle bag as the perfect finishing touch for an outfit, no matter a woman’s personal style, in a new project with Vogue.
McLaren eyes accessories opportunity with sportscar-inspired frames
British automaker McLaren is making its first foray into eyewear with licensee L’Amy.
Luxury Daily, October 29, 2018 – Storytelling, cultural connections give British luxury a platform for US reach
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Luxury Daily, September 17, 2018 – How luxury brands can use search to drive holiday shopping
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Top 10 luxury branding efforts of Q1 2018
Luxury marketers have taken branding efforts beyond simply a refreshed logo or advertising campaign.