Luxury Daily
Marketing
Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics

Third-party mentions are increasingly crucial to garnering strong campaign ROI, a new report from the software and data insights company suggests.

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Q&A
Off the Cuff: A Q&A with Aqua Expeditions’ Francesco Galli Zugaro

The interview series explores the career paths, current projects and next steps of those shaping the world’s best luxury brands.

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Retail
Tiffany & Co. launches largest European boutique in Milan

The nearly 13,000 square foot flagship was designed by American architect Peter Marino.

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Watches and jewelry
Girard-Perregaux reimagines Deep Diver

The Swiss watchmaker is showcasing a new take on the archival design.

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Food and beverage
Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez

Restaurant Arnaud Donckele & Maxime Frédéric at Louis Vuitton is back with an updated menu.

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Commerce
Mytheresa owner LuxExperience sees 3pc quarterly net sales bump

The online luxury retailer credits strong consumer demand and an expanded product selection for its rising revenues.

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Food and beverage
Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign

The LVMH-owned Champagne house tapped seven A-list creatives for a multifaceted activation.

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Fragrance and personal care
Guerlain promotes flagship philanthropic initiative ahead of World Bee Day

The French beauty brand grows its conservation efforts by bringing a new training program to China.

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Commerce
Burberry posts 17pc revenue drop in 2024

The British fashion house is refocusing its brand identity to counteract the decline.

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Sports
Wheels Up announces partnership with United Autosports

The private aviation firm is expanding member benefits through its relationship with the endurance racing team.

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Travel and hospitality
Air France reinvents beachfront pop-up at Cannes Film Festival

The carrier is showcasing its new luxury suites at a prestigious cinematic event.

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Apparel and accessories
Kate Middleton presents Queen Elizabeth II Award for British Design

The founder of eponymous, sustainability-minded luxury fashion brand Patrick McDowell was recognized during the BFC Foundation Impact Day event in London.

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Apparel and accessories
With ‘Worn for Generations,’ Belstaff embraces close bonds

The British fashion label is showcasing how its signature outerwear transcends time.

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Columns
Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Commerce
JLR reports flattened annual revenues, high profits

During the fourth quarter of its fiscal year, the British automaker’s sales dropped by 1.7 percent y-o-y.

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Travel and hospitality
United Airlines reveals new international business class suites

The U.S. carrier is revamping its luxurious onboard offerings with upcoming additions to its fleet.

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Food and beverage
Diageo to serve as spirits sponsor of FIFA World Cup 2026

Luxury brands owned by the British spirits distributor will be featured in event marketing as part of the deal.

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Sustainability
Positive Luxury launches supplier recognition program

Helping strengthen luxury’s value chains, the organization is independently vetting manufacturers as part of a new initiative.

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QUOTE OF THE DAY
The new administration eased independent contractor rules. Can luxury brands cheer?
By

Overseen by the Department of Labor, the new enforcement guidelines are rendered effective May 1, 2025.

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Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: Porsche’s 911 Spirit 70 proves limited editions are essential
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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