Chanel stands out among swarm of beauty ads in Vogue
Many high-end beauty brands took out advertisements in the May issue of Condé Nast’s Vogue, but Chanel’s placement sticks out among the rest.
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Hermès, Jenn-Air fight for attention in Elle Decor
The May issue of Hearst’s Elle Decor is up 11.6 percent in ad pages with more fashion and luxury marketers in the mix compared to the same time last year.
Luxury Daily, April 23, 2013 – Starwood CEO: Yesterday’s luxury is tomorrow’s necessity
Richemont, John Galliano, Berluti and luxury automakers – News briefs
Today in luxury marketing – Richemont’s annual profits set to soar; Ex-Dior designer John Galliano, fired for anti-Semitic comment, will teach master class at Parsons; Jeremy Irons, Pierre Casiraghi front for Berluti campaign; Luxury carmakers chase India’s young, female and frugal.
Town & Country up 9pc in ad pages for May issue
Hearst’s Town & Country reported a 9 percent increase in advertising pages in the May issue compared to the year-ago period.
Luxury Daily, April 19, 2013 – Zegna, Maserati eye new consumer segments with design partnership
Clive Christian, Chopard target Bentley owners in automaker’s spring magazine
Clive Christian, Chopard, Y.Co Yachts, Ulysse Nardin, Breitling, St. Regis and other luxury advertisers are targeting Bentley owners and enthusiasts in the spring issue of the automaker’s North American magazine.
LVMH triggers emotional brand connections via behind-the-scenes events
French conglomerate LVMH Moët Hennessy Louis Vuitton is opening the doors to 40 exclusive brand locations during the second “Les Journées Particulières” weekend in Europe June 15-16.
Four Seasons pushes fashion roots with Facebook, blogger campaign
Four Seasons Resort The Biltmore Santa Barbara is giving Facebook fans the chance to win a two-night stay during its “Dressed at Four Seasons” fashion campaign.
Top 10 luxury brand social media marketers of Q1
Luxury marketers triggered conversations about new collections and brand milestones during the first quarter of 2013 through strategic social media campaigns.