LONDON — Luxury brand marketers need to stop thinking of the affluent population as one group and try to understand the different cultural aspects, life styles and spending habits at play within the various levels of the world’s wealthy, according to a presentation by Ledbury Research.
Department store chain Bloomingdale’s is taking its Breast Cancer Awareness campaign above and beyond with a variety of in-store events, a themed catalog, discounts and limited-edition products.
Four Seasons Hotel Riyadh is aiming to entice discerning independent female travelers to visit Saudi Arabia, marking the first personalized travel experience for women in the area.
British fashion house Burberry is releasing a bespoke song today called “Rosé” for its newest fragrance Burberry Body, recorded by the band The Feeling.
China is one of the hottest markets on the globe, producing the youngest millionaires out of any country. However, the country is vastly different from other demographics and breaking into it is not a simple feat.
Mobility is a treacherous business. Mobile phones are only used for an average of 18 months before dropping down toilets, falling off tables and general wear and tear drives the consumer back into the buyers’ market. For fashion- and trend-conscious consumers, this cycle is probably shorter.
I started writing this article the morning after the media vultures started picking over Steve Jobs’ resignation carcass. Why add more fuel to the Apple fire, I thought.
With the launch of Amazon’s new Android tablet, will the retailer’s signature one-click checkout meet portable desire and allow for an optimal commerce experience for the impulse shopper on the go?
New York-based fine-dining group Le Cirque is expanding business and aiming to tap into a hot market by opening its first restaurant in Asia at The Leela Palace New Delhi hotel in India.
