Luxury Daily, May 14, 2013 – Donna Karan aims for fragrance sales via social personality quiz
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60pc of luxury brands offer Korean Web site: L2 Think Tank
Approximately 60 percent of luxury brands offer a Web site for Korean consumers, compared to 96 percent for consumers in China and 87 percent for consumers in Japan, according to L2 Think Tank’s series of Digital IQ Index Reports.
LVMH teases behind-the-scenes events with dedicated Instagram account
French conglomerate LVMH Moët Hennessy Louis Vuitton is generating excitement for the “Les Journées Particulières” weekend in Europe June 15-16 with a dedicated handle on mobile-social platform Instagram.
St. Regis bolsters brand lifestyle via new biannual magazine
Starwood’s St. Regis Hotels & Resorts is targeting guests with a new in-room magazine called “Beyond” that helps the brand relate to the interests and values of its customers.
W boosts ad pages by 29pc in May issue
Beauty marketers are fueling a boost in advertising pages in the May issue of Condé Nast’s W by 29 percent, or 21 pages, compared to the year-ago period.
BCG: Four trends driving the new age of luxury
NEW YORK – The managing director at Boston Consulting Group said during the Luxury Roundtable: State of Luxury 2013 conference that luxury consumers’ new values and desires are driving changes in the way that marketers target them.
Hermès leverages brand’s sporting theme in spring/summer magalog
French leather goods and scarves maker Hermès is pushing its spring/summer “A Sporting Life” campaign through artistic imagery and editorial content in its new mail magalog.
Chanel, Cartier tap appeal of design-themed WSJ. Magazine
Luxury apparel and accessories advertisers are showcasing spring collections in the May issue of WSJ. Magazine, which is up 42 percent in ad pages since the same time last year.
Rolls-Royce targets Harrods shoppers with first retail window display
Rolls-Royce Motor Cars is targeting affluent Harrods shoppers with window displays at the London department store to celebrate the British debut of the Wraith vehicle.
Luxury Daily, April 29, 2013 – Hästens wants to change customer understanding of shopping for $6K-$99K beds