Expert disagrees with Versace chairman’s model for luxury
A noted luxury analyst disagreed with a theory espoused by Santo Versace, chairman of Gianni Versace Group, about the three-tier approach to luxury marketing.
A noted luxury analyst disagreed with a theory espoused by Santo Versace, chairman of Gianni Versace Group, about the three-tier approach to luxury marketing.
LVMH’s revenue is up 19 percent this year, putting the company’s overall take for the first nine months of 2010 at close to $20 billion.
Louis Vuitton, Ralph Lauren and Coach have the luxury sector’s highest digital IQs because of their attention to social media and mobile, according to L2 Think Tank.
Luxury brands such as Louis Vuitton and Marc Jacobs are spending significantly more on advertising this year as the ad market rebounds from a disastrous 2009.
Neiman Marcus may be using its annual Christmas Book catalog to forecast consumer demand and streamline inventory management during the holiday shopping season.
High-end childrenswear retailer Tuesday’s Child Boutique has launched its ecommerce Web site to engage consumers, increase brand awareness and ultimately drive sales.
Online retailer Net-A-Porter.com has been making big moves in the realms of mobile and social media leading up to this week’s Fashion Week festivities.