Net-A-Porter targets party-goers in new online, mobile segmented push
Net-A-Porter is reaching out to a distinct segment of consumers with the appearance of its Party Boutique within its digital magazine.
Net-A-Porter is reaching out to a distinct segment of consumers with the appearance of its Party Boutique within its digital magazine.
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.
Designer Stella McCartney has placed a dedicated Web site and mobile application at the center of the sale strategy for its new Stella McCartney Kids line of children’s wear.
NEW YORK – The tough economy has permanently reined in the purchasing habits of many affluent consumers and upscale brands should expect conservative spending until Generation Y enters the luxury market in 2020.
Bain & Co.’s declaration of a complete luxury market recovery was overstated as the economy is still encumbered by low consumer demand for high-end goods, according to a reputed industry analyst.
Fashion designer Gucci has extended its mobile application to the iPad to let consumers view content such as high-quality photos and live feeds of fashion shows on the device’s large canvas.
Today in luxury marketing – Gucci and Stella McCartney go pint size; Now Sparkling: Ralph Lauren’s fine jewelry.