Family-owned Hermès filed a lawsuit against luxury conglomerate LVMH Moët Hennessy Louis Vuitton in an attempt to cancel complex derivatives that allowed Dior’s parent to build up its ownership of Hermès.
Today in luxury marketing – Nordstrom’s big plans for expansion of rack; LVMH luxury houses throw open their doors; Cadillac racing: where luxury meets motorsports; Obama-gown designer to give Hugo Boss womenswear boost.
Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.
In online advertising, luxury travel is a game with its own rules. Reaching affluent travelers who are in a buying frame of mind can be tricky – travel is always a high-ticket item.
Luxury brands that are beginning to show off their fall collections in new ad campaigns gave Condé Nast’s W a 2.6 percent increase in ad pages for its combined June/July issue compared to the year-ago period.
Today in luxury marketing – Chanel unveils new London store; Emma Hill and Mulberry split; Rolls-Royce counting on Wraith to lift Russia sales; BMW says May brand sales up 7.8pc, beating Audi and Mercedes.
Guggenheim Digital Media’s The Hollywood Reporter reported a 119 percent year-over-year increase from 2011 to 2012 in luxury advertising after its transition from a trade magazine to a mainstream entertainment news source.
New York department store Bergdorf Goodman is partnering with General Motors’ Cadillac to switch up its direct mail magalog strategy by featuring vehicles alongside its fall fashion.
Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.
