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Black Friday profits prove personalized shopping is beneficial for luxury brands
Based on an increased profit margin from Black Friday sales, luxury brands should consider using personalized shopping Web sites as a way to connect with their most valued customers.
Luxury Daily, Nov. 30, 2010 – Prestige brands capitalize on big Black Friday, historic Cyber Monday
Luxury brands should offer heavy discounts via display ads during holidays: comScore
Luxury brands should focus on creating eye-catching online display ads to take advantage of the projected 11 percent growth in holiday ecommerce this year, according to comScore.
Luxury Daily, Nov. 23, 2010 – How Twitter Analytics can benefit the luxury market
Luxury Daily, Nov. 22, 2010 – Lanvins partnership with H&M: savvy promotion or down-market dud?
Women’s Wear Daily flaunts luxury ties in grand centennial push
Conde Nast’s Women’s Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.
Luxury Daily, Nov. 15, 2010 – Does the Thanksgiving weekend really matter for luxury brands?
Does the Thanksgiving weekend really matter for luxury brands?
Black Friday and Cyber Monday represent major fulcra in mass-market sales strategies, but some observers doubt Thanksgiving weekend’s significance for prestige brands.
Alexander Wang deepens brand experience via upcoming relaunch of its ecommerce site
Alexander Wang is one luxury brand among many recently to relaunch its ecommerce Web site, enhancing its branded experience and driving online sales growth.