As more brands have entered the scene, as more exposure to luxury brands has occurred, as Asian consumers have traveled abroad and have had diverse experiences, and as technology has enabled more learning and access to brands and their stories, consumer motivations have shifted.
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton was fined $10.4 million by the Autorité des Marchés Financiers for its way of acquiring a share in family-owned French leather goods maker Hermès.
Luxury watchmakers Patek Philippe, Breguet and Breitling are sparking summer moods with colorful advertisements in the July/August issue of American Express Publishing’s Departures.
Giorgio Armani, Cartier and other luxury marketers are pushing men’s eyewear in the third issue of Fairchild Fashion Media’s male-targeted M magazine.
French label Chanel ranks as the most sought-after fashion brand in China, placing ahead of other brands such as Louis Vuitton, Dior and Gucci, according to a new report from the Digital Luxury Group.
Heart’s Town & Country showcases 17 new jewelry advertisers in its 149-page June/July issue including Chopard, LeViev, Parmigiani and Tag Heuer.
Dolce & Gabbana, Prada and other luxury marketers maintain a wide scope in the July issue of Condé Nast’s Vogue as they continue to target entry-level consumers with eyewear and other seminal products.
