Luxury Daily, Jan. 4, 2011 – IPO could increase Facebooks marketing options for luxury brands
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Reading between the headlines: Making sense of the news in 2010
Reading between the 2010 Luxury Daily headlines shows that high-end marketers were increasingly interested in ramping up their social media strategies in 2010 and that they will continue to do so in 2011.
Prestige brands must learn about diverging consumer shopping preferences: expert
Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.
Luxury digital marketing budgets to increase significantly by 2014: study
Luxury executives are more determined than ever to take advantage of digital marketing technologies such as social media, video, email and search engine optimization, according to a new survey by Luxury Society.
Breitling, Diane von Furstenberg, Norma Kamali and luxury earnings – News briefs
Breitling to launch first store; Diane von Furstenberg and China: A perfect fit?; Norma Kamali seeks investors for a new line; Lessons in luxury.
Why luxury brands should embrace mobile
The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next.
Luxury Daily, Dec. 15, 2010 – Louis Vuitton plays back Journeys campaign with Hulu video ad
5 keys for luxury brands to build transmedia campaigns
If you spend any time on the digital marketing blogs or attend industry pundit-fests, you are sure to come across the unfortunately worded new concept of transmedia.
Ralph Lauren is 2010 Luxury Marketer of the Year
Polo Ralph Lauren Corp. has been named Luxury Marketer of the Year, the most prestigious award in luxury marketing.
Mulberry, Alexa Chung, Dior and Nordstrom – News briefs
Today in luxury marketing – Mulberry bags huge profits rise with help from Alexa Chung; Natalie Portman is the new face of Dior; Nordstrom’s comparables rise; 2011 trends: Content marketing is critical.