Chanel touts brand depth with new ads in Tatler
French fashion house Chanel is showing versatility in the August issue of Condé Nast’s Tatler by pushing fashion, eyewear and beauty products through advertisements that each evoke a different feeling.
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Gucci, Louis Vuitton push new collections, handbags in W
Gucci, Fendi, Louis Vuitton and other luxury brands are competing with one another by pushing new apparel and accessories collections in the August issue of Condé Nast’s W magazine.
Luxury brands must maintain status when opening outlet stores
Luxury brands that open outlet stores must maintain the brand’s status and prevent outlet items from overshadowing core products to avoid diluting the brand.
LVMH, Richemont, Karl Lagerfeld and Asian hotels – News briefs
Today in luxury marketing – LVMH bets big on Chinese beauty brand’s global ambition; Richemont proposes board changes; Karl Lagerfeld designs Oktoberfest-themed collection; High-end hotels dominate new properties in the east.
Luxury Daily, July 17, 2013 – Harrods partners with The Dalmore to sell $1.5M whiskey
98pc of luxury purchasers communicate via digital platforms: report
Almost all consumers who are planning to buy luxury in the next year communicate through digital platforms and 88 percent of these adults use social media platforms, according to a new report from the Shullman Research Center.
Luxury Daily, July 12, 2013 – Entry-level products can attract future high-end luxury consumers
Tiffany, Clive Christian show off home decor in interior-themed Architectural Digest
Tiffany & Co., Clive Christian and Bernhardt lead a band of home design advertisers that likely signals a resurgence in home decor interest in Architectural Digest.
Chanel dominates Vanity Fair front-of-book with new ad campaign
French label Chanel is commanding attention with a six-page, futuristic apparel advertising campaign in the August issue of Vanity Fair.
Top 10 luxury branding efforts of Q2
Luxury marketers revamped their voices without losing their core DNA to keep target consumers engaged while attracting new, younger consumers during the second quarter of 2013.