A study by The Luxury Institute found that Bergdorf Goodman and Nordstrom excel far better than other retailers at having a top-notch overall shopping and customer service experience for their affluent consumers.
Luxury brands such as Burberry and Gucci understand the opportunity associated with advertising in the Elle iPad issues that allow for rich video and tap-to-buy ad units.
Organic search results are the most commonly used resource to navigate to Web sites and luxury brands have a real opportunity to drive brand interactions and ecommerce sales if they handle their search engine optimization correctly.
Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
British ecommerce Web site Net-A-Porter is launching a men’s-only destination to build on a growing momentum of affluent, time-pressed male consumers.
Luxury lifestyle online publisher JustLuxe is an advertising option for high-end brands interested in reaching 2.5 million monthly affluents that visit the site with custom-built ads.
Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.
