Top 10 luxury branding efforts of H1
During the first half of 2013, luxury brands revamped names, logos, Web sites and campaigns to bring their brands into the future and remain current to consumers.
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Vanity Fair releases iPhone app to boost readership for September issue
Condé Nast’s Vanity Fair is increasing its mobile outreach by releasing an iPhone application that coincides with the latest September issue featuring Diana, Princess of Wales and the introduction of many fall/winter campaigns.
Top 10 luxury in-store marketing efforts of H1
During the first half of 2013, luxury marketers created elaborate in-store displays, designed intriguing windows and hosted events to get consumers further involved in their brands.
Bulgari, Gemfields stand out among fashion-focused ads in Town & Country
Bulgari, Chanel skincare and Gemfields advertisements are found among the fall fashion advertisements in the September issue of Hearst’s Town & Country to round out the typically fashion-focused issue.
Michael Kors greets Indian consumers with New Delhi store
U.S. label Michael Kors is catering to affluent Indian consumers by opening its first store in the country that is fully equipped with the brand’s signature items.
Dorchester Collection launches young designers with Fashion Prize
Hotel company Dorchester Collection continues to champion young talent by shortlisting four designers in the fourth annual Dorchester Collection Fashion Prize that was opened up to applicants from all countries where the brand is located.
Top 10 luxury brand social marketers of H1
Luxury marketers used social media to create stronger bonds with consumers by allowing them become a crucial part of the social campaigns during the first half of 2013.
Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
LVMH eyes affluent travelers with out-of-home airport advertising
LVMH Moët Hennessy Louis Vuitton is eyeing affluent travelers by placing brand advertisements on large digital screens at John F. Kennedy International Airport in New York.
Ralph Lauren, Fendi prepare Vogue readers for fall via multipage ads
Ralph Lauren, Fendi and other luxury apparel brands are showing off their new fall/winter collections in Conde Nast’s Vogue to prepare readers for the season ahead.