Luxury Daily, March 21, 2011 – Yves Saint Laurent opens store on Cosmopolitan Boulevard
Search Results for: burberry
Harrods pulls out email stops for Mother’s Day
With Mother’s Day quickly approaching on May 8, London-based department store Harrods is promoting its luxury products via a Mother’s Day-inspired email newsletter.
Just how high or low can a luxury brand go?
When the going gets tough, affluent consumers get going – and shopping.
Elle measures latest luxury runway shows with iPad app
Hachette Filipacchi’s Elle magazine has launched an iPad application that allows fashion-savvy consumers up-close, backstage footage from luxury brands’ top runway shows.
McLaren, Swarovski and luxury consumers – News briefs
Today in luxury marketing – McLaren takes first MP4-12C GT3 out for Silverstone test; Swarovski will jazz your mobile phone; Consumers: We want Gucci or Target, forget the Gap.
Marc Jacobs advances Web merchandising strategy with on-site video
Brands such as Marc Jacobs, Donna Karan and Alexander Wang have taken online merchandising to the next level by incorporating product videos into their Web sites.
Luxury Daily, March 9, 2011 – Bloomingdale’s embeds multichannel touch points into direct mail strategy
Lancome online display ads connect consumers with mobile content
Burberry and Lancome have embedded QR codes into their online display advertisements to connect consumers with branded mobile content.
Five PR essentials for luxury marketers
What is truly different or interesting about luxury brands these days when consumers have such easy access to them? Are luxury brands still banking on heritage or scarcity? Maybe it is time to think about a few more qualities.
Hermes, Christopher Bailey and Ferretti – News briefs
Today in luxury marketing – Hermes CEO raises prospect of delisting; Christopher Bailey: Tech mate; Ferretti and Watson unveil collaboration; Ugg Australia to launch luxe collection.