Robb Report increases its fashion-focus in September issue
Ralph Lauren, Hermès and other men’s apparel and accessories brands are displaying their fall/winter 2013 collections in advertisements found in the September fashion issue of Robb Report.
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Jaeger-LeCoultre educates consumers via interactive elements in social video
Swiss watchmaker Jaeger-LeCoultre is building up its “Reinvent Yourself” video starring brand ambassador Diane Kruger with the inclusion of interactive features.
Jewelry stands out among fashion ads in September W
Louis Vuitton, Chanel and Giorgio Armani continue to push their fall/winter collections while fine jewelry brands compete for attention among the fashion advertisements in the September issue of Condé Nast’s W magazine.
Luxury Daily, August 21, 2013 – Biggest risk of partnerships is brand dilution: Luxury Institute
Chanel, Hermés show off fall/winter collections in fashion issue of WSJ. magazine
Chanel, Hermés and Dior are among fashion marketers showing off their fall/winter collections in WSJ. magazine’s fifth anniversary issue “Women’s Style” that is aimed toward affluent women.
Fashion marketers push entry-level products, high-end collections in September Vogue
Dolce & Gabbana, Gucci and other luxury apparel brands are advertising their entry-level products alongside advertisements for their high-end fall/winter collections in Conde Nast’s Vogue to attract both affluent and aspirational consumers.
Luxury Daily, August 16, 2013 – When is product expansion too big a risk?
14pc of luxury brands offer advanced Russian Web site: L2 Think Tank
Of the 55 percent of luxury brands that offer Russian Web sites only 14 percent of brands offer Web sites with advanced Russian translation, according to a new report from L2 Think Tank.
Luxury Daily, August 15, 2013 – Gucci files suit against counterfeit sites, protects brand image
RSS | Advertise with us August 15, 2013 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Gucci files suit against counterfeit sites, protects brand image Private jet travel soars via brand expansions, strong markets Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, […]
Apparel brands should promote celebrity endorsements via Twitter for best results: report
Three-quarters of female social media users who are more likely to use brands or products associated with celebrities have Twitter profiles and are more likely to use Twitter over other platforms as a source of inspiration, according to a new report by NetBase.