American apparel and accessories retailer Tory Burch has debuted a mobile site that complements its Web site redesign to give consumers the ability to easily search and shop for products, while integrating social media and editorial content.
Louis Vuitton, Rolls-Royce, BMW and Prada understand that affluent consumers expect a premium user experience in return for the prices that they pay for luxury goods and are making sure that their Web sites are up-to-speed with availability and response time.
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
British ecommerce site Net-A-Porter and nonprofit organization Runway to Green tapped more than 25 luxury designers for a limited-edition collection raising funds and creating awareness for leading environmental organizations worldwide.
A predominant luxury marketing rule in the past had been based on the attitude: “If a celebrity is needed to sell the product, there is a problem with the brand.”
A study by the Luxury Institute found that Hermes, Brioni and Versace rank highest in reputation and prestige compared with other luxury brands.
French fashion house Louis Vuitton has expanded the reach of its fall/winter collection by streaming the fashion show that is optimized for the iPhone and iPad.
