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Harrods breaks first mobile app to drive store traffic
British department store Harrods is breaking into mobile marketing with its first application that serves as a map and information center of the famed Knightsbridge store.
Luxury Daily, May 16, 2011 – Selfridges launches largest campaign in brand history with Project Ocean
Ralph Lauren, Hugo Boss and the Luxury Collection – News briefs
Today in luxury marketing – Ralph Lauren finds real romance for its new campaign; Rush for luxury drives strong Q1 at Hugo Boss; The Luxury Collection Hotels & Resorts expands to New York.
Alexander McQueen remembered in Vogue Met Gala app
The life and collections of late fashion designer Lee Alexander McQueen are to be commemorated at the Metropolitan Museum of Art Costume Institute Gala and will be complemented with content found in the new Vogue iPad application.
Luxury Daily, April 20, 2011 – Bulgari shoots Kirstin Dunst and lion in same frame
Top 10 social media luxury marketers of Q1
Bloomingdale’s solicits in-store traffic with spring catalog
Bloomingdale’s flaunts fragrance and beauty finds from luxury brands such as Chanel, Chloe, Armani, Nars, La Mer, Dior and Marc Jacobs with its Beauty Benefits spring catalog to increase in-store traffic.