Top 10 luxury brand mobile campaigns of Q3
Luxury marketers called for greater participation and enacted educational endeavors to transform ordinary fans into loyalists and increase global awareness via mobile.
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Luxury Daily, October 7, 2013 – Top 10 luxury brand mobile campaigns of Q3
Burberry targets affluent male consumers with innovative suit design
British fashion house Burberry is looking to attract affluent male consumers with a new type of tailoring style due to increased interest from fashion-forward men.
Luxury Daily, October 3, 2013 – Louis Vuitton faces creative transition after Marc Jacobs’ departure
Luxury Daily, Oct. 3, 2013 – Louis Vuitton faces creative transition after Marc Jacobs’ departure
RSS | Advertise with us October 3, 2013 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Louis Vuitton faces creative transition after Marc Jacobs’ departure Ralph Lauren’s first international runway show honors Paris school restoration Mobile bookings rise to 30pc by 2017: L2 Think Tank Bentley […]
Luxury Daily, October 2, 2013 – Neiman Marcus, Bergdorf gear up for holidays with permanent free shipping
Chanel, Gucci target aspirational consumers in October Vogue
Chanel and Gucci are among the luxury brands that promoted fragrance and personal care advertisements alongside fall/winter apparel collections in Condé Nast’s Vogue to showcase wide-ranging portfolios that include a price range for most aspirational consumers.
Luxury Daily, September 18, 2013 – Dom Pérignon reinvents image for younger consumers via Jeff Koons collaboration
Dom Pérignon reinvents image for younger consumers via Jeff Koons collaboration
Champagne brand Dom Pérignon is using its new Instagram page to show off its collaborative project with artist Jeff Koons as a way to reinvent itself and appeal to younger consumers.
Saks Fifth Avenue boosts foot traffic with fragrance-focused events
Saks Fifth Avenue is boosting foot traffic to its New York flagship’s redesigned fragrance floor through a series of fragrance-themed events intended to draw aspirational consumers.