Saks adds in-app style influence to mobile arsenal
Department store chain Saks Fifth Avenue is fully immersing consumers in the luxury world with a mobile application acting as a shoppable catalog, store locator and style authority.
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Luxury Daily, September 17, 2011 – Top 10 luxury Fall print campaigns
Elie Tahari, Gucci and Oscar de la Renta – News briefs
Today in luxury marketing – Elie Tahari, Arthur Levine invest in Catherine Malandrino brand; Gucci faces allegations of inhuman working conditions at its China store.
Net-A-Porter boosts end-of-year sales with one-stop winter shop
Online retailer Net-A-Porter’s winter boutique launched today, getting a head-start on winter apparel and accessories marketing and boosting end-of-year sales.
Luxury Daily, October 6, 2011 – Top 10 luxury branded mobile apps of Q3
BMW, China and Armani – News briefs
Today in luxury marketing – BMW dangles 19pc discounts as China’s luxury market cools; China currency policy stirs war of words; Luxury brand? It’s got to be real.
Mercedes, BMW, Louis Vuitton among top 100 global brands: Interbrand
Luxury brands Mercedes-Benz, BMW and Louis Vuitton topped the luxury sector’s list of global brands in 2011, according to a report from Interbrand.
The truth about breaking into China
China is one of the hottest markets on the globe, producing the youngest millionaires out of any country. However, the country is vastly different from other demographics and breaking into it is not a simple feat.
Luxury Daily, September 29, 2011 – Ralph Lauren steals attention with founder-narrated collection video
Luxury Daily, September 29, 2011 – Ralph Lauren steals attention with founder-narrated collection video