NEW YORK – Customer satisfaction and enabling employees to help a brand deliver customer experience is what drives everything else in a company, according to a panel at the Forrester Customer Experience Forum 2011.
Luxury spending in Britain is estimated to rise 57 percent to $15.1 billion in the next five years, according to a study by British luxury trade association Walpole and Ledbury Research.
Rather than copying an effort by a rival company, a luxury brand needs to develop a multichannel marketing strategy in a unique way that still fits the branded personality.
NEW YORK – Mobile video can be a successful way for luxury brands to reach consumers and build brand awareness, according to industry experts at the 2011 Mobile Marketing Forum in New York.
Designer Prabal Gurung released his first resort collection today, not on a runway, but in a music video.
Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Luxury brands such as Oscar de la Renta and Bergdorf Goodman are using photo application Instagram to further the feeling of community among consumers by linking photos on branded Twitter accounts.
Automakers such as BMW, Audi and Lexus have three of the four top Facebook IQs based on innovative tabs, personalization and engagement, according to a study from L2 Think Tank.
