Luxury Daily, March 29, 2011 – Tod’s offers Italian short film on one condition: email, per favore
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Luxury Daily, March 16, 2011 – Nordstrom sued for allegedly misleading consumers
Luxury Daily, Jan. 24, 2011 – Tiffany & Co. scores the ultimate product placement at Golden Globes
Yves Saint Laurent, Tods and Prada – News briefs
Today in luxury marketing – Yves Saint Laurent casts Vincent Cassel; Tod’s founder to restore Rome’s Colosseum; Prada board meets Thurs on IPO option; Digital ad spend to climb 14pc, social media 35pc.
Tod’s showcases craftsmanship of luxury goods via iPad app
Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
Top 10 luxury branded apps in 2010
There is no doubt that 2010 was the year of mobile for luxury brands, and applications were a huge part of this.
Luxury Daily, Dec. 23, 2010 – Are online targeting regulations inevitable?
Tod’s pushes bag collection to jet-setting women via iPad app
Leather goods manufacturer Tod’s is targeting affluent female travelers with an iPad application that uses multimedia content to communicate the brand’s strengths.
Luxury Daily, Dec. 16, 2010 – Are catalogs still relevant in a digital world?
Tods, Versace, Lanvin and fashion retail – News briefs
Today in luxury marketing – Della Valle brothers sell 10 percent of Tod’s shares; Versace’s return trip; H&M sales soar after Lanvin success.