LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
Luxury retailers and conglomerates LVMH, Saks Fifth Avenue, Hermes and PPR displayed phenomenal earnings for the first quarter of 2011, indicating that this could be the industry’s comeback year.
What was the immediate effect of John Galliano’s anti-Semitic outburst last week in a Paris cafe brawl? Natalie Portman, who ultimately went on to win the Best Actress Oscar, declined to wear Dior to the world’s most glamorous event.
French designer Yves Saint Laurent is promoting its latest collection via a print publication distributed to the first 2,000 passers-by in various cities around the world.
French designer Yves Saint Laurent is taking strides into greener fields with New Vintage III, a line of apparel made from recycled fabric from the brand’s archives.
French fashion house Hermès continues its fight to maintain family control of the company as LVMH postures for a takeover, leaving some to wonder about the viability of independence in the age of luxury conglomerates.
