BMW encourages Pandora listeners to build an i3 model
BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.
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Duty Free Shopping invites travelers to Abu Dhabi for multi-sensory fragrance exhibit
LVMH-owned luxury travel retailer Duty Free Shopping Group is kicking off a series of global events with the inaugural Masters of Fragrance showcase in the capital city of the United Arab Emirates to celebrate the Middle Eastern region’s history of fragrance with a modern twist.
Ralph Lauren continues luxury elevation strategy in Vanity Fair’s April edition
Ralph Lauren aimed to get noticed in the April issue of Condé Nast-owned Vanity Fair’s April issue with strong advertising placement and the latest edition of its own branded magalog.
Mandarin Oriental Bangkok enshrines heritage in Oriental Journey exhibit
Mandarin Oriental Bangkok is celebrating its 140-year history of catering to prominent world figures with a permanent exhibition filled with a collection of memorabilia and photographs.
80pc of Shanghai consumers made a luxury purchase within the last year: study
Four out of five Shanghai residents have purchased at least one luxury item within the past 12 months, and most say they will be ready to purchase another luxury item within the next six months, according to a new report.
Luxury Daily, January 13, 2014 – Neiman Marcus credit breach exacerbates consumer fears
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Chanel is 2013 Luxury Marketer of the Year
Chanel is Luxury Daily’s 2013 Luxury Marketer of the Year for the measured attention it paid to multiple consumer segments, its strong use of video and its advertising flair in luxury publications.
Chanel chooses Kristen Stewart for new campaign to excite younger consumers
French fashion house Chanel has tapped actress Kristen Stewart to star in its advertising campaign for its Métiers d’Art Paris-Dallas collection to further showcasing the U.S. inspiration behind the collection.
Key tips for a mobile-first approach to marketing
Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.
Jaguar’s first Super Bowl commercial disrupts with British Villains
Jaguar North America is making its first appearance during the Super Bowl XLVIII with a commercial for its F-Type Coupe that may propel the brand’s strong year-to-date growth in the United States.