Virgil Abloh, men’s artistic director at French fashion label Louis Vuitton, is rethinking the runway, replacing the traditional show with gradual digital reveals of the collection through the rest of the year.
France’s Louis Vuitton has debuted a new campaign starring actresses Emma Stone, Léa Seydoux and Alicia Vikander that plays up the classic luxury of modern leather goods.
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Louis Vuitton, Chanel, Hermès, Mercedes-Benz, BMW and Gucci were among the world’s most valuable global brands this year.
Luxury Daily’s live news: Bentley Motors gives Bentayga SUV an upgrade as part of Beyond100 business plan; Hong Kong’s Rosewood Hotel & Resorts minds changed travel patterns with adapted packages; Agility Research to present Zoom webinar on how COVID-19 has changed luxury in Asia; Rolls-Royce draws up shortlist for Young Designer Competition from 5,000-plus entries; Louis Vuitton’s Nicolas Ghesquière imagines a “wearable library” with cast of actors for pre-fall 2020 collection; UK luxury lobby Walpole asks government to reconsider 14-day quarantine rules.
Luxury Daily’s live news: Bentley Motors gives Bentayga SUV an upgrade as part of Beyond100 business plan; Hong Kong’s Rosewood Hotel & Resorts minds changed travel patterns with adapted packages; Agility Research to present Zoom webinar on how COVID-19 has changed luxury in Asia; Rolls-Royce draws up shortlist for Young Designer Competition from 5,000-plus entries; Louis Vuitton’s Nicolas Ghesquière imagines a “wearable library” with cast of actors for pre-fall 2020 collection; UK luxury lobby Walpole asks government to reconsider 14-day quarantine rules.
Louis Vuitton is running a social campaign to promote its pre-fall 2020 collection with a faux book club with racy titles and thrilling themes, fronted by popular models and actors in full play role.
French fashion giant Louis Vuitton has created a movie club with influencers as a way to connect with housebound consumers on social media even as COVID-19 movement restrictions are slowly being lifted in parts of the world.
Luxury Daily’s live news: Online sellers: Beware of FTC shipping and refund rules; Rolls-Royce, 2,000 entries in, extends deadline for below-16 youngsters to design car of the future; Rebag raises $15M as resale market shows strength; Chanel, Louis Vuitton new price hike is gutsy.
Luxury Daily’s live news: Online sellers: Beware of FTC shipping and refund rules; Rolls-Royce, 2,000 entries in, extends deadline for below-16 youngsters to design car of the future; Rebag raises $15M as resale market shows strength; Chanel, Louis Vuitton new price hike is gutsy.
