Fashion brands must be more proactive about taking concrete steps to combat their negative impact on the environment, as scientists and activists are increasingly concerned about the trajectory of the climate crisis.
Italian fashion label Armani is the latest to launch a sustainability-minded capsule collection, as traditional luxury houses continue to experiment with recycled materials.
A growing number of fashion brands are focusing on sustainability and experimenting with environmentally-friendly capsule collections as social and environmental awareness accelerates during the global pandemic.
As the rest of the world struggled with lockdowns and mounting death tolls from the ongoing pandemic, China celebrated its biggest retail festival, Singles’ Day, or 11.11, which somehow managed to be bigger than ever this year, setting multiple sales records.
Influencer marketing has taken on more relevance amid the coronavirus pandemic, but many brands still face challenges in leveraging sponsorship strategies.
Executives of major fashion brands are driving efforts to make the industry more sustainable, an area that was once the preserve of a young, environmentally conscious minority.
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China ecommerce giant Alibaba’s Tmall Luxury is launching new features to help brands better reach young Chinese affluents.
Reflective of the rapidly changing nature of business today, the executive leadership at luxury companies is also evolving.
