Chanel, Gucci and Ferragamo promote fine jewelry collections in Condé Nast-owned Tatler’s 232-page November issue that features the highly anticipated Bond Street Jewelry promotion.
Home interior brands have a strong presence in the latest issue of the Financial Times’ “How To Spend It – Superior Interiors” supplement with advertisements from Ochre, Knoll and Savior that may be of interest to affluent readers with multiple residences.
Ralph Lauren, Gucci and Cartier are beginning to gear up for the holiday season with advertisements that promote entry-level products to appeal to the broad audience of Condé Nast’s Vanity Fair.
French fashion label Chanel is advertising its cosmetics collection through a video series titled “Makeup Revelations” that showcases insider tips by professional Chanel makeup artist Lisa Eldridge for enthusiasts who want to create a branded look at home.
Luxury marketers in the third quarter of 2013 sought to reinterpret their image to appeal to new, younger consumers, while not straying to the point of dismaying core consumer bases.
Luxury marketers used digital tactics to foster intimate connections with consumers during the third quarter of 2013.
LVMH-owned luxury travel retailer DFS Group is transforming its airport retail stores across North America to more accurately reflect location sensibilities and refine the focus of each space.
Luxury timepieces dominate the latest issue of the Financial Times’ “How To Spend It” magazine supplement with advertisements from Chanel, Chopard and Harry Winston that appeal to the publication’s affluent readership.
Luxury marketers used social videos to show consumers different aspects of brand personality while promoting craftsmanship, collaborations and new collections during the third quarter of 2013.
