Oscar de la Renta uses Facebook commerce for monthly exclusives
Apparel designer Oscar de la Renta is using Facebook to sell exclusive products available only to fans of the brand on the social network site.
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Luxury Daily, October 31, 2011 – Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
Dior, Marc Jacobs inaugurate Style.com/Print
A multitude of luxury brands including Christian Dior, Marc Jacobs, Chanel, Gucci, Mercedes-Benz, Lanvin and Burberry are the key advertisers in the first print issue of Fairchild Fashion Media’s Style.com/Print, which is out today.
China offers quickest growth in emerging markets for luxury brands: Luxury Briefing Wealth Summit
LONDON — China is the No. 1 market in which luxury brands should currently be focusing their attention because of consumer desire to both buy products and invest in upscale companies, according to a panel at the Luxury Briefing Wealth Summit 2011.
How to navigate the Chinese social media landscape
The Chinese social media scene can provide leverage for luxury brands attempting to foray into the emerging market. Unfortunately, with the different social outlets, it can also create a headache for marketers that are used to westernized social networks.
What value do fragrance lines add to a luxury brand?
French fashion empire Louis Vuitton is slated to launch its first fragrance in the near future and by doing so is stirring up contemplation of the true value that brand extensions give to a luxury label.
Flash-sales site MarkaVIP positioning itself as “Gilt Groupe” of the Middle East
Ecommerce destination MarkaVIP is positioning itself as the Gilt Groupe of the Middle East and possibly opening the doors for luxury brands to tap the region’s quickly-growing market.
Shifts in affluent consumer demographic to be focus of Luxury Briefing Wealth Summit
The current economy combined with emerging luxury markets have led to shifts in the affluent consumer demographic, desires, passions and spending habits. These changes and how they should be handled will be discussed at the Luxury Briefing Wealth Summit 2011.
Are direct-owned branded luxury shops crowding out department stores?
Luxury distribution has undergone a significant shift in that direct-owned stores have outshined department stores by more than 50 percent in year-over-year growth, leading experts to wonder whether or not premium brands would actually do better on their own.
Neiman Marcus shrugs off economic overhang with extravagant 2011 Christmas Book
Department store Neiman Marcus unveiled its annual Christmas Book yesterday, filled with extravagant gifts such as speedboats, a Ferrari and international trips for the affluent consumer who really does have everything – and wants more.