Luxury Daily, July 14, 2011 – Top 10 luxury branded videos of Q2
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BMW, LVMH, Jean Paul Gaultier and La Perla – News briefs
Today in luxury marketing – BMW expanding its luxury brand; LVMH in pledge to women; Jean Paul Gaultier launches first swimwear line.
Why are all of the luxury consumers on Amazon.com?
Ultra-affluent U.S. consumers choose Amazon.com as their preferred online shopping destination because it is easy to navigate and does not use Flash, according to a luxury tracking study from Unity Marketing.
Luxury Daily, July 8, 2011 – Why are all of the luxury consumers on Amazon.com?
Luxury Daily, July 7, 2011 – Hugo Boss targets techy consumers with live mobile fashion show
Top 10 luxury branded magazine summer print ads
Even in the face of increasing digital and social media marketing, print is still a reliable way for luxury brands to reach target consumers. Luxury marketers are realizing this and using the summer weather to advertise new products.
Luxury Daily, July 5, 2011 – Does paid search work for luxury brands?
Nordstrom lags behind with mobile-optimized site
Department store chain Nordstrom has finally released its optimized site, but with competitors at an advantage by using multiple mobile offerings, is it too little, too late?
Luxury Daily, June 27, 2011 – Top 10 social media luxury marketers of Q2
Louis Vuitton, Dior, Cartier hit Chinese market with targeted video channel
Brands such as Louis Vuitton, Dior, Burberry, Cartier, Gucci and Omega are taking advantage of the burgeoning Chinese market by using Youku, a Chinese video service similar to YouTube.