Department store chain Neiman Marcus tapped actress Drew Barrymore as the next face for its Art of Fashion campaign using social media, print magazines and the retailer’s catalog.
Luxury brands are continuing to expand into foreign markets, and while addressing challenges such as currency and outsourcing, many brands are forgetting to think about social media communication.
Luxury brands such as Rolls-Royce, Porsche and Ralph Lauren solidified their authority as masters of Web site response time and availability, based on the findings of a study released by AlertSite.
Italian fashion house Gucci is targeting Web-savvy shoppers with the brand’s first click-to-buy video for its pre-Fall 2011 collection.
Two-page spreads from brands such as Prada, Calvin Klein, Chanel, Louis Vuitton, Gucci, Christian Dior and Burberry fill up the first 36 pages of Conde Nast-owned W magazine’s August issue, reflecting the rebound of the luxury market.
Online retailer Net-A-Porter is attracting Dolce & Gabbana loyalists and heightening its own appeal with the addition of the Italian brand to its repertoire.
Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.
Apparel designer Oscar de la Renta has joined fellow fashion houses Burberry and Chanel in releasing its Fall 2011 campaign video on social media.
Luxury houses and automakers are increasingly developing new and interesting videos and commercials for social media and television that break boundaries and get noticed amidst the clutter of advertising in the second quarter.
