Hearst Magazines’ Town & Country took a different angle to prepare for the holiday season by dedicating its December issue to philanthropy to appeal to its core demographic which has increased its charitable tendencies in the past few years.
Swiss watchmaker Breitling is honoring World War II veterans with a limited-edition watch collection that contributes a percentage of proceeds to the Honor Flight Network.
Luxury marketers such as Tiffany & Co., Louis Vuitton and Cartier featured advertisements in WSJ. magazine’s annual “Innovators” issue to reach the publication’s affluent readership of leaders and influencers.
Chanel, Hermès and Ralph Lauren promoted gift giving in the “Give! (And You Shall Receive)” Holiday issue of Bloomberg Pursuits to inspire and appeal to the publication’s affluent, predominantly male readership as the holiday season approaches.
French department store Printemps enlisted Italian fashion house Prada to give its Paris location’s holiday windows a high-fashion touch.
Christian Dior, Giorgio Armani and Balenciaga touted recent collections in the fifth issue of Fairchild Fashion Media’s Style.com/Print magazine to attract fashion-savvy readers to the bi-annual publication.
NEW YORK – The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.
New York-based department store Bergdorf Goodman targeted affluent female consumers with a direct mail catalog intended to pique interest in the retailer’s curated gift selections in time for the holiday shopping season.
Italian fashion house Fendi promoted the release of its much anticipated “Bag Bugs” collection with a whimsical video featuring the furry purse accessories personified.
