Lessons learned from the Louboutin-YSL case

Published: August 15, 2011

A preliminary injunction was made last week in the Christian Louboutin-Yves Saint Laurent case claiming that the former did not exclusively own the rights for red shoe-soles. But what does this mean for Louboutin’s trademark style?

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How far is too far with brand and line extensions?

Published: August 10, 2011

To fully establish themselves, some luxury brands have expanded their product lines to include new goods. However, how does a brand know if it is a smart extension or a step too far?

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Chinese consumers disappointed by luxury Web sites: study

Published: August 3, 2011

Luxury brands are doing their best to remain top-of-mind in the Asian markets, but Chinese consumers find that European and U.S. luxury Web sites are slow and confusing, according to a recent study from Strangeloop Networks.

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Harrods taps social media contest to reward loyalists

Published: July 26, 2011

British department store Harrods is rewarding its most loyal customers and celebrating social media milestones by giving away money to a consumer that follows the brand’s Twitter feed.

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