Published: December 29, 2011
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion. This year in luxury branded videos was definitely one for the books.
Published: December 29, 2011
Published: December 28, 2011
It takes a special kind of luxury brand to reach out to consumers on an informal platform and maintain the persona of elegance and luxury. Luxury brands are increasingly relying on social media to reach affluent consumers, but some marketers are just on another level.
Published: December 13, 2011
Published: December 13, 2011
Retailers are unhappy with Amazon’s price check app because it has the potential to eat into their margins and even funnel off sales.
Published: December 12, 2011
Well-known for its social media presence, New York-based department store Bergdorf Goodman is upping the ante by adding Google+ to its repertoire for exclusive holiday marketing sneak-peaks and content.
Published: December 5, 2011
Balinese jeweler John Hardy is playing a major role in the renovation of department store Bloomingdale’s flagship jewelry section in midtown Manhattan, New York.
Published: December 2, 2011
The launch of luxury-focused magazines such as Vogue, Allure and Myself in markets including Russia, the Netherlands and Italy is indicative of a booming luxury print market, according to industry experts.
Published: November 30, 2011
New York-based department store Bergdorf Goodman’s latest print magazine contains a large amount of fashion pictorials, editorials and interviews with luxury designers, paving the way for brands in the publishing industry and increasing consumer engagement with Bergdorf.
Published: November 22, 2011
Champagne brand Moët & Chandon has released a limited-edition, hand-crafted gold bottle that celebrates the history of the family brand and allows customers to personalize the bottles with a special message.