Luxury hotel brands such as Luxury Collection and Peninsula Hotels and Resorts stood out among the pages of Financial Times’ “How To Spend It” magazine supplement sent to subscribers of the newspaper on the weekend of Nov. 16 and Nov. 23 to pique the interest of its affluent readers who may plan to travel for the holidays.
When the social media revolution hit, luxury brands hung back, preferring to be fearful angels rather than rushing fools. They saw inherent contradictions between luxury goods and social media.
Swiss watchmaker Baume & Mercier debuted dual ecommerce platforms in Europe and the United States to ensure its enthusiasts and common browsers alike have smooth digital access to its collections, news and heritage.
LVMH Moët Hennessy Louis Vuitton has introduced a new annual international design competition to uncover new talent and assist them in starting their fashion careers, proving the conglomerate’s influential position in the fashion industry.
Dolce & Gabbana, Louis Vuitton and Gucci placed new or elaborate campaigns in Condé Nast’s Vogue to hit a final resounding note before holiday shopping hits its stride.
The first part of a five-year redevelopment plan for London’s posh Sloane Street is already underway, with a new Web site and brand ambassadors shepherding shoppers this holiday season to support luxury brands on that velvet stretch of the British capital.
Dior, Gucci and Chanel relied on repetition to show a range of products in the December issue of Condé Nast-owned Tatler and remain in the sights of readers as they continue to contemplate their holiday shopping.
LVMH Moët Hennessy Louis Vuitton is looking to become the foremost innovator in the luxury beauty and cosmetics markets with insights supplied by a new research and development center called Hélios.
U.S. apparel designer Diane von Furstenberg teamed up with it-girl DJ Harley Viera-Newton for a holiday campaign and collection to attract a younger audience.
