There was a 16.2-percent growth in average volume-per-client emails in the second quarter as compared to the first quarter of 2011, so luxury brands need to make their emails stand out to pique consumer interest, according to a new study from the DMA and Epsilon.
Luxury brands and retailers including Chanel, Burberry, Harrods, Estee Lauder Co. and Oscar de la Renta have been aggressively pushing their cosmetics and fragrance lines as of late, which may be due to the state of the current economy.
Luxury brands that use interesting, aesthetically-pleasing videos in-store can help to add to the shopping experience and increase transactions.
Luxury retailers such as Bergdorf Goodman, Alexander McQueen, Bloomingdale’s, Gucci and Marc Jacobs are now better seen through a mobile application that lets consumers find stores and special experiences during Fashion’s Night Out Sept. 8.
Luxury brands can significantly increase their CRM and deepen customer relationships by enabling employees to use mobile devices and applications in-store.
Major luxury marketers such as Giorgio Armani, Louis Vuitton, Chanel, Christian Dior, Dolce & Gabbana, Hermes, Saks Fifth Avenue, Marc Jacobs and Yves Saint Laurent have taken considerable real estate in W magazine’s September fashion issue.
While luxury brands are getting more advanced in their digital endeavors now more than ever, compared to mid-level marketers, they are still struggling to transcend the same experience across all channels.
