Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.
Italian fashion house Bottega Veneta created an interactive, video-enabled online catalog to showcase its current Fall/Winter collection and increase the amount of time consumers spend on its branded Web site.
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Mobile technology has caused Fashion Week to evolve from an event that was attended by industry insiders and written about in the following month’s high-fashion magazines into a week of celebrity-studded affairs that are blogged and tweeted about instantaneously.
NEW YORK – Luxury automakers such as Audi, BMW, Mercedes-Benz, Porsche and Ferrari towered over the luxury market on the Web in China, according to findings from a recently-released L2 Think Tank study.
Upscale brands such as BMW, Hermes, Prada, Audemars Piguet and 500 others are taking advantage of the unique social media and advertising options on luxury online destination Pursuitist.com.
British retailer Mulberry opened its largest and third retail location in New York Sept. 6, and for the first time will offer its entire collection in-store in the United States.
The Media Rating Council has accredited research and information company Nielsen with the ability to measure overnight reach, frequency and gross ratings for Internet display and video advertising.
