Swiss skincare marketer La Prairie is putting a positive spin on the winter snow by introducing a new collection of products derived from survivalist plants in the Swiss Alps with a dedicated microsite.
Louis Vuitton, Chanel and Gucci promoted spring collections in Condé Nast-owned Vogue’s February “Spring Style” issue as the trend of pushing new collections to consumers earlier continued.
New York department store Bergdorf Goodman touted a wide collection of beauty care products with its “Beauty Reimagined 2014” catalog that targets consumers whose skin and hair have been affected by the harsh winter weather.
Giorgio Armani, Burberry and Dolce & Gabbana looked at WSJ. magazine’s February issue as a springboard to debut their pre-spring 2014 collections along with numerous other brands, even as the supplement’s fashion pagination accounts for 37 percent this month.
Italian fashion brand Versace was featured in a video from pop star Lady Gaga that follows her trip to Paris to attend the house’s couture fashion show.
Dior and Chanel are among the fashion houses aiming to create their own romance with readers in the February “Love Story” issue of Condé Nast-owned Tatler as consumer focus reverts to self-gifting in the post-holiday climate.
France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.
